The Propertic Privacy Policy

Effective Date: 2025

The Propertic ("we," "us," or "our") is deeply committed to protecting your privacy and safeguarding your personal data. This Privacy Policy outlines in detail how we collect, use, process, store, and protect your personal data when you use our website and various services, including our off-plan property consultation facilitation and home enhancement services (home renovation, smart home systems, and bespoke furniture).

1. Introduction and Scope

This Privacy Policy applies to all information collected through your interaction with The Propertic website and when you engage with our Services. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with these terms, please do not use our Services.

2. Personal Data We Collect

We collect limited personal data that you voluntarily provide to us when you express interest in our services, request a consultation, or submit inquiries. The types of personal data we may collect include:

• Contact Information: Your full name, email address, phone number, and preferred communication methods.
• Service Preferences / Requirements: Information related to your specific interests in off-plan properties (e.g., budget range, property type, investment goals) and / or details pertaining to your home enhancement needs (e.g., type of renovation, smart home features desired, furniture specifications).
• Technical Data: Limited information collected automatically when you visit our website, such as your IP address, browser type, operating system, referring URLs, and website navigation patterns. This data is primarily for analytical purposes to improve our platform and user experience.

We do not request, collect, or store any sensitive personal information, such as financial account details, credit card numbers, national identification numbers, or health information, directly on our platform.

3. How We Use Personal Data

• To Provide and Facilitate Services:
  
  To connect you with our Partners (licensed real estate brokers) for personalized off-plan property consultations based on your investment goals.
  
  To connect you with our Partners (licensed contractors) for home renovation, smart home system installations, and custom-made furniture services based on your specified needs.
  
  To communicate with you regarding your inquiries, service requests, and to provide updates related to the services you have expressed interest in.
• Communication: To respond to your queries, feedback, and support requests.
• Platform Improvement: To analyse user behaviour and feedback to enhance the functionality, performance, and user experience of our website and services.
• Compliance and Protection: To comply with applicable legal obligations, enforce our Terms and Conditions, and protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

4. Sharing Personal Data with Third Parties

We share your personal data only as necessary to fulfil our service commitments and as legally required. We do not sell or rent your personal data to third parties for their marketing purposes. We share your data in the following circumstances:

• With Licensed Partners (Real Estate Brokers and Contractors): When you express interest in a specific service (e.g., off-plan property consultation, home renovation), we will share your relevant contact information and service preferences with the appropriate licensed real estate broker(s) or licensed contractor(s) who are part of our trusted network. This is essential for them to contact you directly and provide the requested consultation or service.
• Legal Compliance and Protection: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). We may also disclose data to protect our rights, property, or safety, or the rights, property, or safety of our users or others, or to enforce our site policies.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal data.

5. Data Security

We are deeply committed to protecting your personal data. We implement robust technical and organizational measures to safeguard your information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• AWS Cloud Infrastructure: We utilize Amazon Web Services (AWS) cloud infrastructure, which provides industry-leading security features, certifications, and compliance with global and regional data protection standards.
• Encryption: Personal data is encrypted both in transit and at rest (using AWS encryption services).
• Access Control: We employ secure authentication and authorization protocols, ensuring that only authorized personnel have access to personal data on a need-to-know basis.
• Regular Audits: We conduct regular security audits, vulnerability testing, and penetration testing to identify and address potential weaknesses in our systems.
• Firewalls and Network Security: We implement robust firewalls and other network security measures to protect against external threats.

Limitation of Liability: While we strive to ensure the utmost security and integrity of our platform and the data we process, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. We are not responsible for acts beyond our reasonable control, including but not limited to:

• Sophisticated cybersecurity attacks, hacks, or data breaches resulting from unforeseen third-party vulnerabilities or exploits.
• Unforeseen events or circumstances beyond our reasonable control that may compromise data security.

In the unlikely event of a security incident or data breach, we will take prompt action to mitigate the effects, investigate the incident, and notify affected parties in accordance with applicable laws and regulations of the UAE.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for providing our services, complying with legal obligations (e.g., tax, accounting, or reporting requirements), and resolving disputes. When your personal data is no longer needed, we securely delete or anonymize it in a manner that prevents its reconstruction or identification.

7. International Data Transfers (AWS)

Our Services are hosted on AWS infrastructure, which may involve the processing and storage of your data in various data centres globally, including potentially outside the UAE. AWS maintains robust security and compliance standards for its data centres. By using our Services, you consent to the transfer and processing of your information in such facilities. We ensure that any such transfers comply with applicable data protection laws.

8. Your Rights as a User

• Right to Access: You have the right to request access to the personal data we hold about you.
• Right to Correction (Rectification): You have the right to request the correction of inaccurate or incomplete personal data we hold about you.
• Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion or removal of your personal data under certain circumstances (e.g., when it is no longer necessary for the purposes for which it was collected).

To exercise any of these rights, please contact us using the "Contact Us" details below. We will respond to your request in accordance with applicable laws.

9. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your Browse experience, analyse site usage, and improve our Services. Cookies are small data files placed on your device.

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how users interact with our website (e.g., which pages are most popular) to improve performance.
• Preference Cookies: Remember your choices to provide a more personalized experience.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

10. Links to Third-Party Websites

Our Services may contain links to third-party websites (e.g., real estate broker websites, developer websites, contractor portfolios). This Privacy Policy applies only to The Propertic. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make significant changes, we will notify you by email (if you have provided us with your email address) or through a prominent notice on our website prior to the changes becoming effective. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.

12. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Emirate of Dubai and the Federal laws of the United Arab Emirates.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:

Email: info@thepropertic.ae

By using The Propertic, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.